Our Services
At Focus, we don't believe in one-size-fits-all solutions. Everything we do is tailored to the specific needs and budgets of individual clients, and we take enormous care to develop an in-depth understanding of your business and your long-term commercial objectives.
By building a strong working relationship with you and your team - and delivering expert interventions that generate practical results and value - we aim to give you a genuine and sustainable competitive advantage in an increasingly crowded market. Here is an overview of the key support functions and services we offer:
Rooms management is one of the most important aspects of revenue generation, and requires a high level of operator skills and training. We use both external and internal monitoring systems to ensure that we maximise the business potential of the rooms business.
- Evaluate rooms sales strategies
- Evaluate room rate strategies being offered to the market
- Measure competitor rates by using external sources
- Yield and inventory management internally
- Hotel web site management
- Review local corporate deals and usage
- Review Agents business
- Review third party web sites and eCommerce policy
These are two separate and distinct areas of the business, and require a good understanding of the local market place that the business is operating in. Large budgets can be used up quickly providing little or no return if not managed carefully. The following areas can be reviewed:
- Full annual sales & marketing plan
- Review of local advertising
- Carry out a competitor analysis SWOT
- Evaluate current local corporate contracts
- Review of current & lapsed users
- Review activity with main booking agents
- Review activity with major web sites
- On-the-road sales presence
- High impact literature
- Public relations activity
- Brochure collateral in use
Effective day-to-day management is crucial to a successful business. We will review all of these aspects to ensure that the focus and energy of the team are directed to the right areas of the business.
- Review effectiveness of the management structure
- Review skill levels of the team and customer service delivery
- Review reporting procedures within the organisation
- Review product and service delivery standards
- Control of operational costs
- Forecasting
- Business planning
- Diary Management
- Up-selling techniques
- Measurement of guest satisfaction
- Mystery Customer Shopping
- Conference and Banqueting sales
- Food and liquor sales activity
- Weddings, Events and Christmas bookings procedures
- Benchmarking against competitors
- Client letters
To ensure smooth control of the business, we can provide the following support functions.
- Monthly and three monthly forecast
- Value of business on the books
- Debtors analysis
- Creditors analysis
- Purchasing analysis and supplier purchasing advice
- Cash handling analysis
- Liquor stock management ~ including monthly reports
- Food stock management ~ including monthly reports
- Financial controls in place
- Purchasing nominated supplier controls and purchase requests to agreed limits
- Account processing from daily banking and cash control to full P&L accounting
- Review of operational IT systems back of house
- Review of Property Management Systems (PMS)
- Review of point of sale systems for F&B
Recognising the increasing amount of legislation on the books and the need of any business to be fully up to date with procedures in place to protect its customers, employees and the business, we can support and use external consultants to help ensure that the following are in place.
- Health & Safety policy and control
- Food Safety policy and control
- Fire Safety policy and control
- Leisure Club Safety policy and control
- Water testing & Legionella control
- Risk Assessments
As one of the highest costs in the business, it is very important that your organisation has the right skills and knowledge to develop your business. There are many tools available to help and support this function and these can be used in a number of ways to support your team. We can help to implement the following:
- Payroll control and forecasting
- Up to date training plan
- Employee records keeping
- Overtime control
- Recruitment procedures
- Statutory training
- Team development
- Multi-skills training
- Labour cost ratios
- Fixed versus variable cost ratios
- Internal communications
- Benchmarking against industry norms
The value of maintaining the asset cannot be underestimated, and we can review any aspect of the business as we progress. From capital expenditure to expand the business to new development funding.
We can draw on existing experience and expertise to make recommendations. We can include site and brand recommendations. A review of local market demand, SWOT analysis and local economic conditions and formulate a projection of return on capital.
- Review of capital expenditure plans
- Review operational maintenance spends
- Future development capital
- Feasibility studies
Fulfilling the varied needs of investors and anticipating changing market demands requires expertise and experience in the Hospitality sector.
Focus Hotels Management and Consulting have that degree of expertise required to deal with your investment portfolio in a clear and precise way.
We can help you deal with management agreements, leases or franchised properties to ensure your investments are performing to the best of their ability.
