These are two separate and distinct areas of the business, and require a good understanding of the local market place that the business is operating in. Large budgets can be used up quickly providing little or no return if not managed carefully. The following areas can be reviewed:

Full annual sales & marketing plan

Review of local advertising

Carry out a competitor analysis SWOT

Evaluate current local corporate contracts

Review of current & lapsed users

Review activity with main booking agents

Review activity with major web sites

On-the-road sales presence

High impact literature

Public relations activity

Brochure collateral in use