Peter was a founding and main board director of CHE Hotel Group PLC for over 20 years and during this time was directly responsible for all aspects of the group including:

• All the group's assets and development including the conception, design and roll-out of CHE's new build premium budget brand “Sleep Inn”;
• The operations of 60 owned and managed hotels in the UK, France and Germany;
• The development and operation of a franchise business with 350 hotels across 14 European countries;
• A founder Director, Chairman and – currently – a main board director of Choice Hotels Ireland, now Ireland's largest hotel group with 25 large new-build 3 and 4 star hotels;
• Developed and opened more than 30 hotels in the UK and Germany.

During his time with CHE, Peter also developed and sold a serviced office business comprising 18 office complexes across the UK, a retirement homes business and a chain of high street fast food outlets.

Before joining the CHE Group, Peter started his career in Switzerland and then joined the London division of Trust House Forte. He has also held senior management roles with Centre Hotels (now mainly Holiday Inns), Comfort Hotels International and Ladbrokes Hotels (now Hilton).

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